Terms of Service

Version 2026-09-12

These terms are the agreement between you and SeoScore for using seoscore.lt. By registering or using the service you accept them. If you disagree with any clause, do not use the service.

The refund policy applies alongside them and forms part of these terms. The privacy policy is not part of the contract — it is information about data processing under Article 13 GDPR.

1. Who provides the service

SeoScore (seoscore.lt) currently operates without a legal entity, and that has one direct consequence: public payments are not enabled. Plans are granted manually by email at info@seoscore.lt, and we will start accepting paid subscriptions only once the full provider details — name, registration number and address — appear in this clause.

2. What the service consists of

The service has two parts. They differ not in name but in when they are supplied and what they cost us.

2.1. The initial full audit

This is a self-contained part of the service, supplied immediately and in one go. The scanner fetches the domain you name — on a paid plan up to 100 pages — and runs 396 checks across five areas: SEO, GEO, AEO, speed and security. You receive every shortcoming found, its explanation, its score impact, the suggested actions, and the ability to export all of it to PDF, XLSX or a developer handoff document.

Running this audit causes us real and irreversible costs: server CPU time, crawling infrastructure, external API requests (for example Google PageSpeed) and, where you use AI features, paid requests to AI models. Those costs are incurred during the audit and cannot be recovered.

A large part of the value reaches you right here: you learn your site's specific shortcomings and can fix them even if you never use SeoScore again.

2.2. The ongoing workspace

The second part is supplied throughout the paid period and exists for working with the audit results:

• Re-scan. Once you have fixed some of the findings, you run the scan again and see how many remain. This is not the same as the initial audit — its purpose is to measure how the site changed after your work.
• Progress history. The sequence of scans on one domain: 60 problems → 45 → 30 → 10 → 0. Without the past, "did it improve" has no answer.
• Google Search Console. Connect your own account and get queries, positions and indexing data cross-checked against the scan.
• AI features. AI-proposed rewrites of copy and code. They carry daily quotas because every request is one we pay for.
• Domain slots. A slot is bought per domain and per month: it is taken immediately and frees up on the first day of the next month, even if you delete the domain earlier.

3. Limits and quotas

Free use:

• up to 30 pages per scan, without registering;
• scores, modules and some findings are shown; the count of critical findings is always stated, their content is on a paid plan;
• AI features are not included.

There is no automatic rescanning: a scan runs only when you start it. The single exception is the weekly check and email digest for a paid domain, which you can turn off.

Scanning, AI and crawling operations carry real variable costs, so we reserve the right to apply reasonable technical limits and to change them. A change that reduces an allowance you have already paid for takes effect no earlier than the next billing period.

4. Your account

• Registration is open to natural persons aged 18 or over, or to an authorised representative of a legal entity.
• The details you provide must be accurate. One account per person; do not share your password or access with anyone.
• You are responsible for everything done through your account. If you notice access you did not authorise, email us immediately.
• You may delete your account at any time. Your domain and scan data goes with it. Deletion does not remove the performance records in clause 12 and does not create a right to reclaim the price of a service already supplied.

5. Your right to scan a domain

The most important clause here. One click on our side turns into dozens of requests to someone else's server, so the answer to "is this allowed" depends on you, not on us.

By entering a domain you represent and warrant that:

• you own that domain or website, or you have the owner's authorisation to test it;
• scanning does not breach any agreement you have with the site operator, the hosting provider or a third party;
• you will not use the service to load, test without permission, or harvest data from infrastructure against the owner's will.

We have no technical means to verify this and we do not hide it: we do not check domain ownership, except where you connect Google Search Console yourself. Responsibility for the lawfulness of a scan is therefore yours; the consequences are in clause 15.

On our side the scanner keeps to its own ethics, and that is code rather than a promise: we respect robots.txt, cap concurrent requests, honour Crawl-delay, and allow no more than 2 scans per day for one domain.

6. When several people manage one domain

You can give other people access to your domain (in your account — Team). The invited person sees that domain's audit, can run scans and use the work list with the rights your plan gives; they cannot invite anyone else or remove the domain.

The declaration in clause 5 applies when a scan is started by someone you invited: you put that domain on the team. The invited person sees your email address and that domain's data, but not your other domains, your subscription or your account settings. You can withdraw access at any time — it stops working the same second.

7. What is not allowed

• Circumventing, or attempting to circumvent, limits, quotas, payment or access control.
• Using the service in a way that turns it into an attack tool against any website.
• Automating repeated requests, scraping our data, copying the checks catalogue, or reselling scanner access as your own interface.
• Reverse engineering our code, creating derivative works, probing for vulnerabilities without prior written agreement, or uploading malicious content.
• Using the output of the service to train AI models or to build a competing product.
• Using the service in breach of Lithuanian or European Union law.

Found a security flaw? Email info@seoscore.lt. We welcome good-faith reports; please hold off on publishing before a fix is out.

8. Report access

A report is a personal document. Only its signed-in owner — the person whose account started the scan — can open it; the link alone grants no access. For a scan started without an account the report is shown in trimmed form and only within the same browser session; registering assigns that scan to your account.

To hand a report to a client or a developer, use the export. The exported PDF names the recipient and the time it was issued. The service administrator has technical access to reports — required to operate the service, to verify audit quality and to handle payment disputes.

9. Intellectual property and licence

• Ours stays ours. The program code, checks catalogue, scoring methodology, report templates, texts and brand are our intellectual property; these terms transfer no rights in them.
• Yours stays yours. The data you submit and your website content remain yours. We acquire the right to process them only as far, and for as long, as needed to provide the service.
• The report. You receive a non-exclusive, perpetual right to use your reports in your own work, including work for clients. That right does not extend to reselling the service itself or access to it.
• Anonymised statistics. We may use aggregated, anonymised usage data to improve the service and for public statistics, provided neither you nor your domains can be identified from it.

10. Prices, subscription and payment

• Prices are published on the pricing page, which states whether taxes are included.
• The price of the first paid period consists of two parts: 85 % is the price of the initial full audit (2.1) and 15 % is the price of the ongoing workspace (2.2) for that period. There is a single payment; the split is contractual and reflects that the audit's costs are incurred once and cannot be recovered, and that its result has standalone value and stays with you permanently.
• In later periods the whole price is for the ongoing workspace: the initial audit is not performed again.
• The subscription renews automatically for an identical period until you cancel it.
• If we change a price we give at least 30 days' notice; the new price applies from the next period, and you may cancel before it takes effect.
• If a new period is not paid for, paid features switch off and your data stays.
• Payments are handled by a payment service provider; we neither see nor store card details.

10.1. Standard price and commitment plan

Business customers are offered two routes, and what differs is not the service but the price:

• Standard plan — the standard price, no minimum term, cancel at any time.
• Commitment plan — a reduced price, given only in exchange for a chosen minimum term of use.

Both prices and the size of the discount are shown at checkout before payment, and a commitment plan can be chosen only through a separate checkbox that is not ticked in advance.

10.2. Price reconciliation on early termination

You may end a commitment plan at any time — we do not intend to restrict that. But the reduced price was given for a condition, and where the condition is not met the standard price is restored for the services already supplied:

difference = (standard price − reduced price) × months used in the current unfinished term

This is not a penalty but a recalculation at the standard rate: you pay for what you received, at the price that applies without the condition. The amount never exceeds the discount actually granted.

Only the current unfinished term is counted. Once a commitment term is completed, the discounts for that term become final and are never recalculated; a new term begins. Terminating in the fifth year recalculates only the current unfinished months, not the four years past.

The amount is based on the prices that applied on the day of purchase and were shown at checkout, not on a later price list. It appears as a separate line on the final invoice, and we email you the detailed calculation.

10.3. Types of discount

• Promotional discount (a discount code) — creates no commitment by itself and is not recalculated on termination.
• Conditional discount — given only for a minimum term of use and reconciled under 10.2. A code may also grant this type; the condition is then stated at checkout, and without a separate confirmation it does not apply.

Which type applies is shown at checkout and stored together with your confirmation. In case of doubt the milder type — promotional — applies.

11. Right of withdrawal and refunds

The full rules are in the refund policy. In summary:

• A consumer — a natural person buying outside their trade or profession — has the right to withdraw within 14 days without giving a reason.
• Before the initial full audit starts we ask you to confirm separately that you request performance to begin at once, without waiting out the 14-day period, and that once this part is fully performed you will no longer have a right of withdrawal in respect of it (Article 16(a), Directive 2011/83/EU).
• The initial audit is treated as fully performed when the report becomes available in your account.
• If you withdraw after that, Article 14(3) requires you to pay a proportionate amount for what has already been supplied. Because the price of the initial audit is stated separately (clause 10), the full price of that part is included, and the ongoing workspace is charged pro rata for the days used. We refund the remainder.
• If the initial audit has not been started and no paid features were used, we refund in full.

Cancelling a subscription is not a refund. Cancellation stops the next automatic payment; it does not by itself return the price of a service already lawfully supplied.

11.1. Business customers

The 14-day right of withdrawal does not apply to legal entities or to anyone buying for business or professional purposes: it exists for consumers. You declare which you are in your account settings — by choosing "An individual" or "A legal entity" and supplying the details. The choice and its time are recorded.

At purchase that declaration is captured and attached to the invoice. You may change the details later — companies change, addresses change — but a change applies to future purchases only: an invoice already issued, and the declaration attached to it, do not change. Switching from a legal entity to an individual does not create a 14-day right retroactively.

A business customer is covered by clause 6 of the refund policy (we refund when you did not receive the service or it did not work) and by the price reconciliation in 10.2 where a commitment plan was chosen. Termination is possible at any time; reconciliation is not an obstacle to leaving but a settlement for services already supplied.

12. Service performance records

So that we can confirm the service was supplied and handle payment disputes, we keep performance and usage records: the start and end time of an audit, the fact that the report was delivered, its views and exports, use of AI features, and the related technical data (time, IP address, browser).

These records may be used to substantiate that the service was supplied, to keep the service secure, and to handle payment disputes. What exactly we keep, on what legal basis and for how long is in clause 2.8 of the privacy policy.

The records survive account deletion as far as needed to establish or defend legal claims. You may request a copy of your own records at any time.

13. What we do not guarantee

This clause is written plainly, because any other wording would be marketing — and we write findings against unsupported claims ourselves.

• We do not guarantee rankings, traffic or sales — never, anywhere. Search and AI algorithms are not ours, they change, and between fixing a finding and seeing a result there are more factors than any audit measures.
• The scores are our methodology, not an official assessment by Google, Bing or any AI provider.
• Speed measurement is live. PageSpeed Insights returns a different result for the same page on two runs.
• A report is a snapshot — it answers for the state that existed during the scan and does not refresh afterwards.
• The audit is not a full security assessment. We check what is visible from outside without access; the absence of findings does not mean the site is secure.
• AI output is a suggestion, not editorial work. Fact-check it before publishing — you are responsible for what you publish. The analysed page text and the findings are sent to the model.
• Checks we could not run are stated separately rather than passed over in silence.

The service is provided as is. This clause does not reduce consumer rights arising from mandatory Lithuanian or European Union law, including the right to conformity of the service with the contract.

14. Processing on your client's behalf (GDPR Article 28)

This clause applies when you use the service for your client's website. You are then the controller or act on the controller's instruction, and we are the processor. These terms, accepted at registration, are the written contract required by Article 28(3) GDPR.

• Subject matter and purpose: technical website auditing and presentation of related search data on your instruction.
• Duration: for as long as you use the service, plus the retention periods in the privacy policy.
• Types of data: public website content and technical signals; where Search Console is connected, queries and page metrics. We do not process special category data, and it must not be uploaded.
• Data subjects: authors and contact persons of your client's website whose data appears in the public content.
• Our obligations: we process only on your instructions and only for the stated purpose; we apply the security measures described in the privacy policy; persons with access are bound by confidentiality.
• Sub-processors: listed in the privacy policy. We give notice before adding a new one, and you may object by terminating.
• Transfers outside the EU: only to the sub-processors listed, relying on the European Commission's Standard Contractual Clauses or an adequacy decision.
• Data subject rights: if a request reaches us directly we refer it to you and assist as far as we reasonably can.
• Breaches: we notify you of a personal data breach without undue delay after becoming aware of it. We deliberately state no fixed deadline here: the 72 hours in Article 33 GDPR is the controller's deadline towards the supervisory authority, and using it as our own maximum would delay your own obligation.
• Deletion: on termination we delete or return the data by export at your instruction; copies are deleted unless law requires retention.
• Audit: on a reasonable written request we provide the information needed to demonstrate compliance with Article 28.

You are responsible for having a legal basis to submit your client's website and their Search Console data for auditing.

15. Your responsibility and indemnity

You will reimburse us for reasonable loss and expense, including reasonable legal costs, arising from third-party claims based on a scan started by you or by someone you invited without the right declared in clause 5, a breach of clause 7, or the absence of the legal basis referred to in clause 14.

This does not apply to the extent the loss was caused by our own acts, and it does not reduce consumer rights arising from mandatory law. We notify you of any claim without delay and do not admit it without your consent.

16. Limitation of liability and availability

We are not liable for indirect loss: lost profit, lost traffic, reputation, or the cost of restoring data. Our total liability does not exceed the amount you paid in the 12 months before the loss arose, or EUR 100 in the case of free use.

The cap does not apply to wilful misconduct, gross negligence, harm to life or health, or any case where the law does not permit liability to be limited.

We do not offer a guaranteed uptime (SLA): the service may be unavailable due to updates, failures or third-party limits. We may change, add and remove features; if something you paid for is materially reduced, you may terminate and get a refund for the unused part.

17. Suspension, termination and changes to these terms

• You — at any time, by deleting your account or cancelling your subscription.
• Us — for breach of these terms, after prior notice by email and a reasonable period to cure it.
• Immediately and without notice we may suspend access for a material breach: attacks against websites, scanning third-party domains without the right, payment circumvention or a security incident. We state the reason within 3 business days.
• If we terminate without a breach by you, we refund the unused paid part; if we terminate for your material breach, we do not.
• After termination you may download your data for 30 days.

When we change these terms we change the version date at the top and give notice of material changes by email at least 14 days in advance. If you disagree you may terminate before they take effect; continuing to use the service is taken as acceptance. When you accepted, and which version, is stored with your account.

18. Governing law, disputes and other

The law of the Republic of Lithuania applies. We settle disputes by correspondence first: write to info@seoscore.lt and we reply within 14 days. Failing that, a consumer may apply to the State Consumer Rights Protection Authority (vvtat.lt); the right to go to the court of your place of residence remains. Other disputes are heard by the courts of the Republic of Lithuania.

• If any provision is held invalid, the rest remain in force.
• You may not assign your rights without our consent; we may assign ours on a transfer of the business, with notice.
• Not exercising a right immediately is not a waiver of it.
• These terms and the refund policy are the entire agreement between the parties.