The standards that decide visibility in 2026
From robots.txt to whether an AI crawler can read your content at all. Every check carries score weight and a concrete fix.
Google organic search
Can people find you through Google?
AI visibility and citation
Does ChatGPT find and recommend you?
Answer search
Can your content serve as a direct answer?
Site speed
Is the experience smooth for a real visitor?
Site, domain, email
Are the basic protections in place?
Agentic web
Can an AI agent use the site, not just read it?
Indexation and canonicals
HTTP statuses, noindex, canonical errors, redirect chains, hreflang mismatches.
AI crawler rules
GPTBot, OAI-SearchBot, Claude-SearchBot, ClaudeBot, PerplexityBot, Google-Extended and CCBot access in robots.txt.
llms.txt
Present, missing or invalid. Informational only: Google does not use it, so it never lowers the score.
Core Web Vitals
LCP, INP, CLS field data, mobile and desktop separately. Google's data, not our estimate.
Answer-first structure
Whether a question in an H2/H3 is followed by a direct answer, list or table.
Snippet directives
nosnippet, max-snippet, data-nosnippet — whether you block your own snippets.
Schema / JSON-LD
Organization, Product, Article, FAQPage syntax and coverage validation.
On-page and content
Title, meta description, H1 structure, duplicates, image alt, semantic HTML.
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