Guide
Why your site is slow and what it costs
Core Web Vitals, the PageSpeed score and what they actually measure. A number without an address changes nothing, so we talk about specific files.
Other areas
SEO
Indexing, titles, structure, links and what all of it costs. Each article answers one question and rests on a primary source.
GEO and AI
GEO, AEO and AI SEO are one body of work measured by three questions. Here is what each means and what to actually change on the page.
Security
Certificates, security headers and what a site says about itself for no reason. We demand only what matters to an ordinary website.