How artificial intelligence sees your website
GEO, AEO and AI SEO are one body of work measured by three questions. Here is what each means and what to actually change on the page.
What is GEO optimization, and how is it different from SEO?
GEO (Generative Engine Optimization) is preparing a website so that AI assistants — ChatGPT, Gemini, Perplexity, Claude — understand it, cite it and recommend it. It differs from SEO in its goal: SEO wants the click on your link, GEO wants your answer inside the text the person reads without clicking anything.
How do you write an FAQ so an answer can be taken from it?
Every question must be a real heading (h3), with the answer immediately below it. Headings are passage boundaries: without them a twenty-question block is one large text, and a model cannot cut out the answer to a single question.
How does a page get into Google's featured snippet?
Google takes the featured snippet from results that already rank on page one, then picks the one whose passage answers most precisely. So the work is twofold: first reach the top ten, then format the answer so it can be cut out cleanly.
What makes an AI assistant cite one source over another?
A model picks a passage, not a page. The winner is the one that answers on its own, is reachable without JavaScript, rests on a verifiable fact and carries a visible date. Position in Google results is neither a condition here nor a guarantee.
What do you do when AI answers take traffic from the site?
Short factual questions no longer lead to a website — the assistant answers them itself. What remains are the questions that need a decision, a price or an action. So the work moves from volume to precision: fewer visits, but closer to a purchase.
How does a website get into AI assistant answers?
You need three things at once: do not block AI crawlers in robots.txt, serve the content from the server without JavaScript, and structure the text so the answer to one question is one passage. A blocked crawler sees nothing, and empty HTML means an empty page to a model.
Other areas
SEO
Indexing, titles, structure, links and what all of it costs. Each article answers one question and rests on a primary source.
Speed
Core Web Vitals, the PageSpeed score and what they actually measure. A number without an address changes nothing, so we talk about specific files.
Security
Certificates, security headers and what a site says about itself for no reason. We demand only what matters to an ordinary website.