How Google search sees your website
Indexing, titles, structure, links and what all of it costs. Each article answers one question and rests on a primary source.
Why is an SEO audit in the local language more useful?
The difference is measurement, not translation. Lithuanian text written without diacritics, hreflang pairs between the Lithuanian and English versions, and local search competition are things an English-first tool either does not check or scores incorrectly.
When is an automated SEO audit better than a manual one?
Automation wins where a check is a rule and repeats: indexing, titles, links, speed, schema. A person wins where judgement is needed — about topics, copy and priorities. The worst option is doing by hand what a machine does more accurately.
What does a technical SEO audit actually cover?
A technical audit checks whether a search engine can reach the page, read it, understand it and show it. Four layers run in strict order: server response, indexing rules, rendering with JavaScript, and only then titles, schema and internal link structure.
What does a free SEO scan show, and what does it miss?
A free scan answers the technical question: is the page reachable, is it understandable to search and to AI, and is anything stopping it from being shown. What it does not answer is whether the topic is worth writing about at all, and whether your offer beats the one next door.
Where do you start when fixing a site's SEO?
Start with indexing, not keywords. If Google does not have the page, nothing else has anywhere to work. The order is: are the pages indexed, do the titles tell pages apart, does the content answer the question, is speed getting in the way, and only then — are the numbers moving.
Other areas
GEO and AI
GEO, AEO and AI SEO are one body of work measured by three questions. Here is what each means and what to actually change on the page.
Speed
Core Web Vitals, the PageSpeed score and what they actually measure. A number without an address changes nothing, so we talk about specific files.
Security
Certificates, security headers and what a site says about itself for no reason. We demand only what matters to an ordinary website.