Free SEO audit: find out what to fix first
An SEO audit is a check of a site’s indexing, content and technical signals that leaves you with a list of what to fix first. The free scan reads up to 30 pages and runs 396 checks. You get five scores plus findings with the affected URLs and fix instructions, no signup needed.
396 checks
Indexing, speed, structure, security, content and machine readability. One scan sends about 35 requests — as many as the job needs, and no more.
Five scores, not one
SEO, GEO, AEO, speed and security are scored separately. A single number never tells you where the problem is.
Findings with instructions
Every finding says what is wrong, why it matters and what to do about it on your page.
You also see what we skipped
A check that never ran looks exactly like one that passed. So we show a log of what actually happened.
What the audit covers
The audit starts with whether the site can be reached at all: robots.txt, sitemap, redirects and indexing blockers. This is the first place a reason shows up for why pages are missing from search. The sitemap is read once, up to 20 files — the largest number of requests any single step sends to your server.
Next come the pages themselves — titles, descriptions, structure, internal links, broken links and duplicates. No page-level check touches the network: they work on HTML that has already been fetched, so auditing 30 pages is not 30 new requests. Speed is measured through Google PageSpeed, security through real headers rather than guesswork.
The scan also assesses GEO and AEO readiness: accessible text, structured data, attribution and clear answers. These are content and access signals, not evidence that a particular AI assistant already recommends your business.
How this differs from an agency audit
An agency audit is human work: it sees context, business goals and can tell you what to skip entirely. That is valuable, and we do not replace it.
Automation collects recurring technical problems and affected URLs. A person still needs to assess business priorities, content accuracy and implementation cost. Use the report yourself or hand it to a specialist, and verify a finding before changing your website.
What the audit is worth
An audit improves nothing by itself — it changes a decision. Instead of guessing what to fix, you get an ordered list, and with it an answer about what not to fix. The second part often saves more than the first: of the 396 checks, half do not apply to a given site, and that is an answer too.
Record the affected URLs and evidence before making a change. Run another scan afterwards, then use Google Search Console or Bing Webmaster Tools to track impressions, clicks and queries separately. Removing a technical error does not by itself establish a ranking improvement.
How to verify an audit finding
An educational example, not a client result: a product page returns noindex even though you want it to appear in search.
What the page HTML contains
<meta name="robots" content="noindex, follow">
A fix if the page should be indexable
<meta name="robots" content="index, follow">
Remove the accidental noindex and check the X-Robots-Tag header, canonical and robots.txt. Then inspect the live URL with the search engine's inspection tool. Technical eligibility does not mean the page is already indexed or will rank highly.
Choose your next step
Guide
Answers to questions about SEO, GEO and AI visibility. Every article answers in its first paragraph, then shows how to check it on your own site.
Technical SEO audit: what to check and when
What does a technical SEO audit actually cover?
Read more →
Free SEO scan: what it actually shows you
What does a free SEO scan show, and what does it miss?
Read more →
How to fix SEO: a five-step plan for business
Where do you start when fixing a site's SEO?
Read more →
Sources
What this page rests on — primary documents, not retellings:
What else we can check
GEO audit
Whether AI crawlers reach you and whether your text fits citation.
Read more →
Security audit
Certificate, headers and what an outsider can see about you.
Read more →
Speed test
PageSpeed score, Core Web Vitals and the files making it slow.
Read more →
GEO optimization
How to prepare website content for AI search and measure citations separately.
Read more →
SEO services
An audit, a consultation and website work with a separately agreed scope.
Read more →
Consultation
An hour with a person: what to fix first, hand over, or skip.
Read more →
Frequently asked questions
Is the audit really free?
Yes. Without an account, the scan covers up to 30 pages and shows five scores, issue counts and a share of the findings: 3 on a small site, up to 8 on a larger one. Critical finding details are hidden in the free view, though their number is shown. See the pricing page for access to all findings and current plan terms.
How long does the audit take?
Usually a few minutes. It depends on the number of pages, how the site responds and the extra measurements — the PageSpeed measurement alone takes 11–21 seconds and runs in parallel with the rest of the scan. The scan happens on the server, so you can close the tab and come back to the report link later.
Will the audit load my server?
The scan does send requests to your public pages, so there is some load: about 35 requests per scan, and no more than 2 times a day for the same domain. Request rate and page count are limited, and robots.txt rules are respected. No admin or server access is required.
Do I need to install anything?
No. No code, no access, no Search Console. We check the same thing a search engine and a language model see — the public side of your site.
Start with what search and AI know about you today
The first scan is free and needs no account. The report stays available at its link.
Scan a domain →Updated