Which SEO services you need — and which you do not
Before buying SEO it helps to know which part of your site is actually stuck. This page explains what the services consist of, what they cost, and how much of it you can do yourself.
Technical work
Indexing, performance, structure and redirects. Recheck after changes and website updates to make sure problems have not returned.
Content
Pages that answer real questions and support their claims with verifiable facts. Content needs maintenance when the product or information changes.
Link building
The most expensive and riskiest part. Bought link packages are a direct violation of Google's rules.
Maintenance and reporting
Worth paying for once the first three are done. A report with no business metric measures effort, not outcome.
Where to start if nothing has been done
Start with an audit and search data. They help distinguish technical problems from content gaps and choose work that supports your goal.
Include the affected URL, evidence of the problem and intended result with each task. This helps a specialist estimate the scope and reduces guesswork.
Technical work and content are often connected: an accessible page still needs to answer the visitor's question. Prioritize actual obstacles and queries rather than issue counts alone.
What you can order from SeoScore
SeoScore provides an automated audit and finding priorities. You can separately book a consultation or agree on website fixes or development work. Consultation and website work are not included in the tool subscription.
Scope and price are agreed before work starts. You can also hand the report to your own developer or another specialist. Verify fixes with another scan and assess their business impact using search and enquiry data.
What SEO is worth at all
The value of SEO is traffic you do not pay for each time. Advertising stops the day you stop paying; a page that reached the results keeps working after you stop touching it. So SEO value is measured in years, not months.
Impact and time to payback depend on demand, competition and the changes made. Record a baseline before work, then compare results for the same queries, language and reporting periods.
Choose your next step
Guide
Answers to questions about SEO, GEO and AI visibility. Every article answers in its first paragraph, then shows how to check it on your own site.
How much SEO costs: the real price ranges
How much do SEO services cost and what are you actually paying for?
Read more →
How to fix SEO: a five-step plan for business
Where do you start when fixing a site's SEO?
Read more →
Technical SEO audit: what to check and when
What does a technical SEO audit actually cover?
Read more →
Sources
What this page rests on — primary documents, not retellings:
What else we can check
SEO audit
A free scan with five scores and a list of what to fix first.
Read more →
GEO audit
Whether AI crawlers reach you and whether your text fits citation.
Read more →
Security audit
Certificate, headers and what an outsider can see about you.
Read more →
Speed test
PageSpeed score, Core Web Vitals and the files making it slow.
Read more →
GEO optimization
How to prepare website content for AI search and measure citations separately.
Read more →
Consultation
An hour with a person: what to fix first, hand over, or skip.
Read more →
Frequently asked questions
Can I do SEO myself?
The technical part largely yes, if you have access to the site. Content takes time and links take relationships. Starting with an audit is worth it either way: it shows whether there is anything to buy.
How much do SEO services cost?
Cost depends on the website, scope and whether you need an audit, consultation or implementation. SeoScore plan and consultation prices are on the pricing page; website work is quoted separately.
How do I tell a good proposal from a bad one?
Ask what exactly happens in month one and how you will see it. A guaranteed first place, a fixed price quoted without looking at the site, and link packages are three signs to walk away.
Do you recommend agencies?
No, deliberately. A paid referral would turn the audit into a sales tool, and then no finding would be worth anything. We hand you the list of what needs doing — take it to whoever you like.
Start with what search and AI know about you today
The first scan is free and needs no account. The report stays available at its link.
Scan a domain →Updated