Which SEO services you need — and which you do not
Before buying SEO it helps to know which part of your site is actually stuck. This page explains what the services consist of, what they cost, and how much of it you can do yourself.
Technical work
Indexing, speed, structure, redirects. Done once and keeps working. This is usually where the cause hides.
Content
Pages that answer real questions. The slowest part, and the only one that grows without recurring spend.
Link building
The most expensive and riskiest part. Bought link packages are a direct violation of Google's rules.
Maintenance and reporting
Worth paying for once the first three are done. A report with no business metric measures effort, not outcome.
Where to start if nothing has been done
The first step is not buying. The first step is finding out which of the four parts your problem sits in — because you do not need to pay for the other three.
In practice it looks like this: you run an audit, see that eighteen of twenty findings are technical, and go to a specialist with a specific list. That task costs several times less than “do SEO for us”, because the scope is clear to both sides.
If the findings are mostly on the content side, you do not need technical work at all — you need someone who writes. That is a different service at a different price.
What we do not do
We do not do SEO for you. We do not write content, build links, configure servers or work on retainer. An auditor who also does the fixing ends up grading their own work — so we will not.
What we do: measure, then tell you what is wrong, why, and in what order. After that it is your call — fix it, hire someone, or leave it. A diagnosis is separate from treatment, and its value lies precisely in selling you nothing.
What SEO is worth at all
The value of SEO is traffic you do not pay for each time. Advertising stops the day you stop paying; a page that reached the results keeps working after you stop touching it. So SEO value is measured in years, not months.
The cost is just as real: the first four to eight months are usually spend with nothing visible, and some of the work never pays back — competing for terms where directories hold the top spots, for instance. Which is why you start with a diagnosis, not a contract.
Guide
Answers to questions about SEO, GEO and AI visibility. Every article answers in its first paragraph, then shows how to check it on your own site.
Sources
What this page rests on — primary documents, not retellings:
What else we can check
SEO audit
A free scan with five scores and a list of what to fix first.
Read more →
GEO audit
Whether AI crawlers reach you and whether your text fits citation.
Read more →
Security audit
Certificate, headers and what an outsider can see about you.
Read more →
Speed test
PageSpeed score, Core Web Vitals and the files making it slow.
Read more →
GEO optimization
Whether ChatGPT, Perplexity and Google AI see and cite your site.
Read more →
Consultation
An hour with a person: what to fix first, hand over, or skip.
Read more →
Frequently asked questions
Can I do SEO myself?
The technical part largely yes, if you have access to the site. Content takes time and links take relationships. Starting with an audit is worth it either way: it shows whether there is anything to buy.
How much do SEO services cost?
Ongoing work runs roughly 300 to 2000 euros a month, a one-off audit 300 to 1500. The gap comes from hours and niche competition, not from quality.
How do I tell a good proposal from a bad one?
Ask what exactly happens in month one and how you will see it. A guaranteed first place, a fixed price quoted without looking at the site, and link packages are three signs to walk away.
Do you recommend agencies?
No, deliberately. A paid referral would turn the audit into a sales tool, and then no finding would be worth anything. We hand you the list of what needs doing — take it to whoever you like.
Start with what search and AI know about you today
The first scan is free and needs no account. The report stays available at its link.
Scan a domain →